KUALA LUMPUR, the role and capability of youth, especially students of public and private institutions of higher learning (IPTs) in the field of entrepreneurship will continue to be enhanced through the New Breed Marketing Entrepreneur (NBME) programme.

The programme, an initiative under the Federal Agricultural Marketing Authority (FAMA), aims to produce more young entrepreneurs, including students, by focusing on online and digital platform marketing activities.

FAMA deputy director-general (Development) Faisal Iswardi Ismail said the NBME programme, formulated under the 12th Malaysia Plan and introduced in 2021, has so far produced 3,779 young entrepreneurs.

“Students will play the roles of marketing agents by using the Agrobazaar Online reseller or dropship concept to provide them with opportunities to generate income and turn them into digital marketing entrepreneurs.

“From 2014 to September, the Agrobazaar Online portal recorded 10,429 entrepreneurs and 33,342 registered stock-keeping units (SKU) of products, with a cumulative transaction value of RM12 million,” he said in a statement today.

In addition, he said FAMA also organised the NBME Explorace 2023 programme for the polytechnics, community colleges and public IPTs, which entered the final round yesterday.

According to him, the NBME Explore 2023 is a competition aimed at helping polytechnic, community college and IPTA students keen on marketing to expand their expertise, knowledge and strategies to succeed in the agricultural industry.

“FAMA expects 870 students to join the NBME Explorace 2023 programme, with a targeted sales value of RM435,000,” he said.

Source: BERNAMA News Agency