SEOUL, Samsung Electronics Co. announced Tuesday it has appointed Jun Young-hyun as the new head of its semiconductor business in an apparent move to strengthen its market competitiveness.

Kyung Kye-hyun, who previously led the key unit of the world’s largest memory chip maker, will transition to the future business planning unit, according to the company.

Jun, who joined Samsung Electronics in 2000, has extensive experience in the semiconductor and battery sectors.

“Jun was a key player in growing Samsung Electronics’ memory chip and battery businesses to the global level,” the company said in a statement. “We expect him to overcome the semiconductor crisis based on his rich management experience.”

Source: Yonhap News Agency